Strategic Partnership
Crucial Strategic Function of Real Estate (Part II)
Apart from land, Liaoning and construction, Sales and Marketing has emerged as one of the most crucial strategic functions of Real estate development. There are many examples where developers having strong sales and marketing partners have grown faster than rest of the real estate market.
Apart from land, Liaoning and construction, Sales and Marketing has emerged as one of the most crucial strategic functions of Real estate development. There are many examples where developers having strong sales and marketing partners have grown faster than rest of the real estate market.
However, this function comes with significant cost and if project pipeline is not robust, then the cost of Sales and Marketing will not be justified. Outsourcing sales and marketing to sole selling agencies or strategy partners can be a cost-effective way for small and mid-size developers to access marketing expertise. However, it's important for developers to carefully select their partners and ensure that they are creating long-term value through an integrated marketing approach. The partnership should be seen as a strategic tie-up rather than mere stop gap arrangement to sale a project. By doing so, developers can build a strong brand and reputation, which can help them stand out in a competitive market and attract more customers in the long run.
Project marketing is more than just selling a given project, it involves creating a comprehensive marketing strategy that considers the developer's brand, target market, competition, and unique selling proposition. An experienced strategy partner can help the developer to develop an integrated marketing approach that not only promotes a specific project but also builds the developer's brand in the long term. By doing so, the developer can establish a strong market presence and differentiate themselves from the competition. Effective marketing strategies can also help developers sell their projects more efficiently by attracting the right customers and creating a positive perception of the brand.
Project marketing is more than just selling a given project, it involves creating a comprehensive marketing strategy that considers the developer's brand, target market, competition, and unique selling proposition. An experienced strategy partner can help the developer to develop an integrated marketing approach that not only promotes a specific project but also builds the developer's brand in the long term. By doing so, the developer can establish a strong market presence and differentiate themselves from the competition. Effective marketing strategies can also help developers sell their projects more efficiently by attracting the right customers and creating a positive perception of the brand.
Lapis Realty is a reputable strategy partner for Real Estate Developers, with a team of experienced professionals that provide a comprehensive approach to project marketing. By focusing customer value creation, rather than simply cutting prices, Lapis Realty aims to increase project top line and achieve desired sales velocity. Lapis Realty prioritizes building the developer's brand, rather than promoting their own brand, which shows a commitment to long-term value creation for developers. Lapis Realty has a team of professionals which includes Strategy Planning Team, Central Marketing Team, Presales Team, Onsite sales Team, Digital Marketing Team etc.
Lapis Realty is a reputable strategy partner for Real Estate Developers, with a team of experienced professionals that provide a comprehensive approach to project marketing. By focusing customer value creation, rather than simply cutting prices, Lapis Realty aims to increase project top line and achieve desired sales velocity. Lapis Realty prioritizes building the developer's brand, rather than promoting their own brand, which shows a commitment to long-term value creation for developers. Lapis Realty has a team of professionals which includes Strategy Planning Team, Central Marketing Team, Presales Team, Onsite sales Team, Digital Marketing Team etc.
Lapis Realty offers outstanding sales plans and marketing strategies that ensure the desired sales velocity and maximum realization value while keeping marketing costs under 5% of the project's sales revenue.
Lapis Realty is formed by professionals from Defence, Real Estate & Finance Industry. The sole purpose of this entity is to enable developers with cashflows. The group has experience in selling high volume and high value units in both Commercial, Residential and Plotting spaces. Cumulative experience of founders is more than 100 years having worked across major markets of Pune, Mumbai, Bangalore and Chennai. With our wide experience and industry knowledge, we are committed to create value for Developers and end users.
Lapis Realty is formed by professionals from Defence, Real Estate & Finance Industry. The sole purpose of this entity is to enable developers with cashflows. The group has experience in selling high volume and high value units in both Commercial, Residential and Plotting spaces. Cumulative experience of founders is more than 100 years having worked across major markets of Pune, Mumbai, Bangalore and Chennai. With our wide experience and industry knowledge, we are committed to create value for Developers and end users.
